BMW Wants You To Keep Your Eye On Gigi Hadid’s M2: Video

BMW Wants You To Keep Your Eye On Gigi Hadid’s M2: Video

Some of you may be familiar with the shell game, but for those who aren’t, it’s the game that you often see involves three cups and a ball. The game operator places one ball under one cup and then shuffles all three cups before asking somebody to answer which cup has the ball inside it. A lot of us have played it at one point in or lives but is taking the spirit of the game to a new level by having fashion model Gigi Hadid serve as the “ball” and five playing the role of the cups.

The marketing stunt is part of BMW’s new campaign for the although it also feels like the German automaker is also promoting the 20-year old American fashion model. Whatever the case may be, BMW prepared two one your standard video and another in 360-degree interactive mode, showing Hadid in a body-hugging red dress getting inside one of five Laguna Blue M2s. All five M2s then proceed to weave around each other in an effort to confuse viewers. The German automaker then asks viewers to head over to its dedicated website, eyesongigi.comg, where they can pick which M2 the fashion model is riding in.

Seems easy enough, right? Well, if you’ve played the shell game, it’s anything but easy. But you can study the videos really good before you pick your answer. The 360-degree interactive video is particularly useful once you get the hang of how to operate it so you can follow the M2 Hadid is in from the start. For what it’s worth, I went to the dedicated website and picked correctly…on the fifth try.

Yup, I stink at this game and anybody who does play has a 0-percent chance of being worse than me at this.



BMW Wants You To Keep Your Eye On Gigi Hadid’s M2: Video

Some of you may be familiar with the shell game, but for those who aren’t, it’s the game that you often see involves three cups and a ball. The game operator places one ball under one cup and then shuffles all three cups before asking somebody to answer which cup has the ball inside it. A lot of us have played it at one point in or lives but is taking the spirit of the game to a new level by having fashion model Gigi Hadid serve as the “ball” and five playing the role of the cups.

The marketing stunt is part of BMW’s new campaign for the although it also feels like the German automaker is also promoting the 20-year old American fashion model. Whatever the case may be, BMW prepared two one your standard video and another in 360-degree interactive mode, showing Hadid in a body-hugging red dress getting inside one of five Laguna Blue M2s. All five M2s then proceed to weave around each other in an effort to confuse viewers. The German automaker then asks viewers to head over to its dedicated website, eyesongigi.comg, where they can pick which M2 the fashion model is riding in.

Seems easy enough, right? Well, if you’ve played the shell game, it’s anything but easy. But you can study the videos really good before you pick your answer. The 360-degree interactive video is particularly useful once you get the hang of how to operate it so you can follow the M2 Hadid is in from the start. For what it’s worth, I went to the dedicated website and picked correctly…on the fifth try.

Yup, I stink at this game and anybody who does play has a 0-percent chance of being worse than me at this.


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BMW Wants You To Keep Your Eye On Gigi Hadid’s M2: Video

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